A PRODUCT OF
ORDER OR CHAOS
Order, no doubt.
I try to bond with other people through my craft.
I have always felt the need to enhance the way women look, I was attracted to hair and since childhood. I realize that I can make a living out of it after I finished college and got accepted to university. So I enrolled in the only training course available in my town, one year, learned nothing but felt that I knew everything. Once I got a job, then came the reality check and this made me think and search and wonder.
So step by step I started learning this time truly and committed. Went to cruise ships as a hairdresser to make money. Made money. Moved to Bucharest. Applied to the best hair salon here, got a junior position, worked hard, and in 3 years I became salon manager. Then I started doing editorial, loved it, and kept learning more.
Nine years ago I started my own business, now I own 3 salons and have over 80 employees. I have two amazing partners. More editorial. Became an L’Oreal Professionnel Ambassador and further a Kerastase Ambassador. Won 3 times “Elle Style Awards- Best Editorial Hair”. Now developing my social media and my youtube channel. Doing my own seminar “Beauty Trend Report” dedicated to professionals in the beauty industry ( concept and presentation with Alexandru Abagiu – makeup artist).
My first revelation was that I know nothing. That the hairdressing education in Romania at that time was really low.
I love the sense of purpose and fulfillment it gives me.
Since the beginning, I felt that people were looking at my job and at us as a community in a superficial way. It is like you do not need too much brain or education to become a hairstylist, a beautician or a manicurist. I have always resented that an always tried to fight it, to prove that we are dedicated, passionate, we invest in our carriers and we continuously educate ourselves and all of those around us. I learned that in order to be a good hairdresser you need to be a good human. No matter the talent if you suck as a person than all is for nothing.
Hard work and not taking thing personally.
I do not believe in perfection, I think that the ultimate goal is to make people happy even if that means to give them a not so technically perfect haircut. I strive to really understand my clients (in the salon or on set) and give them a vision a sense of what they could be. And never forget to be grateful for every client job or hair I encounter.
My main focus is now on my social media and my youtube channel. I developed them to become a platform from which I can inspire and educate more and more people. I am trying to redefine myself as a craftsman, to allow the process to come to me and to experiment different angles of beauty. Developing my seminar “beauty trend report” a bi-annual overview of the whole season explaining not only what is in but as well why is it in.
IDOLS & ICONS
Guido, SamMcknight, Akin Konizi
Backstage surrounded by hair pieces, wigs, and models.
DAY IN THE LIFE
At this stage in my career, I do not have typical days. I have time slots firmly booked on the agenda for management and people meetings but the rest is flexible
While cutting bangs mistaken the thinning scissors with the cutting scissors #bestfringeever
Management, my social implication alongside Renasterea Foundation on the project “brave cut” a nationwide hair donation platform and cancer awareness program. Basically, we built a network of partnered salons that collect hair that is used for customized free wigs for any cancer patient that requests one.
The beauty world is changing. Technology, social media, and millennials are reshaping the way beauty is percieved. Salons need to understand that and change the way they propose the services.
There is a life beyond Instagram which requires more then 2.5 sec attention and a like. I love social media but id did not make my career, hard work did.
Art museums or at home with my music.