Throughout history, beauty has never been exclusive to the female gender. Contrary to recent headlines that only now the beauty industry is opening its doors to be inclusive of ‘boy beauty’ that fact is, men have been primping and parading [beating their faces] since ancient times. Perhaps the pharaohs were only into a dramatic cat eye and some home-made blush, but today the world of male beauty is breaking all perceived restrictions, and welcoming genderless cosmetics openly.
Crayola Beauty, our favorite crayon brand from childhood, is now making makeup for us grown-up children to play with in new ways. In highlighting the playful nature of makeup they’re bringing us all back to childhood’s free-for-all expressiveness, with products that leave their brightly pigmented ‘face crayons’ open to interoperation.
I wonder what our favorite famous male rockers felt like when they had to browse the beauty section of the pharmacy when picking out that perfect jet black eyeliner to fulfill their edgy rock star persona. How normalized it was in the 70s through 80s to see men color their eyes for the sake of theatrics, like a rocker or eventually the 90s goth but it wasn’t cool for your average jock to dab some concealer to cover that pimple on prom night. Makeup in contemporary culture is changing.
We’re not at the point where all men feel welcomed to introducing some help to perfect their skin, emphasize features, or add something playful to their look, but make-up for men has come a long way past pure theatrics and shock value. Men are playing with both the subtleties and the expressive options that makeup gives us and we’re excited to see where it goes.
CRAYOLA BEAUTY CAMPAIGN
LUKA SABBAT FOR MILK MAKEUP
BOYCOTT MAGAZINE EDITORIAL
FUCKING YOUNG MAGAZINE EDITORIAL
TOM FORD MALE CONCEALER CAMPAIGN
COSMETICS QUEENS: JEFFREE STAR & MANNY MUA
MILK MAKEUP CAMPAIGN
JAMES CHARLES FOR COVERGIRL
MOISES RAMIREZ EDITORIAL
Editorial Assistance by Leehe Bok